Simple Copy Sells

Simple Copy Sells

Keep your copy simple.

People don't want to read excerpts from To the Lighthouse or Pride and Prejudice in their daily lives. I do, but I love words. That's why I write copy. Most of your audience does not like words. How often have you picked up a product (like a razor, for example) and attempted to understand what the box is actually saying?

Read More

Why You Need a Content Calendar

Why You Need a Content Calendar

Every content manager, account manager, and social media guru has been under the gun on a deadline before. Some of them more frequently than others. Though it's frustrating, these deadline daredevils aren't necessary the ones to blame. Lack of cohesive team strategy can lead to workload pile-ups. Once one image is past due, then blogging falls behind and social media has to scramble to push out new updates.

All of this means that some poor account manager is left high and dry. 

A content calendar helps the entire team to: 

  • stay ahead of deadlines
  • work collaboratively
  • keep the project team accountable for delivering assets
Read More

Going Beyond Blogging as a Content Marketer

Going Beyond Blogging as a Content Marketer

What do blogging, SEO, and social media all have in common? When you see it, you can probably guess how this whole article is going to go. Because as a content marketer, it doesn't make sense that these three areas are often different departments in marketing agencies and big companies. All three areas have one common base:

Words.

A talented blogger, social media strategist, or search engine optimizer all do clever things with words. The blogger writes in long form, often referencing other bloggers or different pages of your website. They're your traffic director. The SEO person makes sure that all of your road signs make sense and that it all fits standard regulations. A social media strategist takes your newly designed information roadway and tells the world they can drive on it now.

Read More