Going Beyond Blogging as a Content Marketer

Going Beyond Blogging as a Content Marketer

What do blogging, SEO, and social media all have in common? When you see it, you can probably guess how this whole article is going to go. Because as a content marketer, it doesn't make sense that these three areas are often different departments in marketing agencies and big companies. All three areas have one common base:

Words.

A talented blogger, social media strategist, or search engine optimizer all do clever things with words. The blogger writes in long form, often referencing other bloggers or different pages of your website. They're your traffic director. The SEO person makes sure that all of your road signs make sense and that it all fits standard regulations. A social media strategist takes your newly designed information roadway and tells the world they can drive on it now.

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How to Survive in a Post-Guest-Blogging World

How to Survive in a Post-Guest-Blogging World

Have you heard the news? 

You might not have, if you're not in-tune with the SEO and freelance copywriting worlds. Guest blogging has been kicked to the proverbial curb. This week, Google penalized MyBlogGuest.com for unspecified reasons -- but undoubtedly under Google's umbrella campaign against bad backlinking and link farming. The site is a rare unpaid guest blogger network to help create a network of links among blogs.

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