Simple Copy Sells

Simple Copy Sells

Keep your copy simple.

People don't want to read excerpts from To the Lighthouse or Pride and Prejudice in their daily lives. I do, but I love words. That's why I write copy. Most of your audience does not like words. How often have you picked up a product (like a razor, for example) and attempted to understand what the box is actually saying?

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The Onion Theory of Copywriting

The Onion Theory of Copywriting

How do you get online browsers to read more of your blog and move on to reading different pages of your website?

In Google Analytics, this is called the Visitor Flow. It's a helpful tool for understanding how readers move through your website. You can see which pages naturally lead to others by what percentage of people choose to click on more links.

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