Going Beyond Blogging as a Content Marketer

Going Beyond Blogging as a Content Marketer

What do blogging, SEO, and social media all have in common? When you see it, you can probably guess how this whole article is going to go. Because as a content marketer, it doesn't make sense that these three areas are often different departments in marketing agencies and big companies. All three areas have one common base:

Words.

A talented blogger, social media strategist, or search engine optimizer all do clever things with words. The blogger writes in long form, often referencing other bloggers or different pages of your website. They're your traffic director. The SEO person makes sure that all of your road signs make sense and that it all fits standard regulations. A social media strategist takes your newly designed information roadway and tells the world they can drive on it now.

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3 Reasons Why The Chicago Manual of Style Should Be Every Content Marketer's Bible

3 Reasons Why The Chicago Manual of Style Should Be Every Content Marketer's Bible

Consistent standards and clear communication in your brand's copywriting are very important. Potential customers don't like to shop in sloppy stores, and they won't like to buy from online brands that use varying standards of grammar. Essentially, your marketing department won't look like it has any clue what it's doing. By adhering to a single grammatical style, your marketing will look infinitely more professional.

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