Keep your copy simple.
People don't want to read excerpts from To the Lighthouse or Pride and Prejudice in their daily lives. I do, but I love words. That's why I write copy. Most of your audience does not like words. How often have you picked up a product (like a razor, for example) and attempted to understand what the box is actually saying?Read More
Consistent standards and clear communication in your brand's copywriting are very important. Potential customers don't like to shop in sloppy stores, and they won't like to buy from online brands that use varying standards of grammar. Essentially, your marketing department won't look like it has any clue what it's doing. By adhering to a single grammatical style, your marketing will look infinitely more professional.Read More