Pay Per Click (PPC)
Yes, those text ads on Google searches do work and they're one of the fastest ways to see what brand messaging inspires your customers to buy. More than clever copywriting, PPC ads have a set of rules to follow. Effective ads play by these rules that Google has outlined, but also know how to be eye-catching in a design-free zone.
I write and manage PPC advertising, using thorough A/B testing to determine what messaging works best for your marketing strategy. PPC ads are not right for every brand, but are extremely effective when they are.
Losing business to competitors who advertise on your name? Get in the game with great ads. The Google PPC structure is the modern haiku of digital advertising. Learn how to take advantage of Google's free tools and pair them with on-point messaging.
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