Mackenzie Worrall
Keep your copy simple.
People don't want to read excerpts from To the Lighthouse or Pride and Prejudice in their daily lives. I do, but I love words. That's why I write copy. Most of your audience does not like words. How often have you picked up a product (like a razor, for example) and attempted to understand what the box is actually saying?
Read moreEvery content manager, account manager, and social media guru has been under the gun on a deadline before. Some of them more frequently than others. Though it's frustrating, these deadline daredevils aren't necessary the ones to blame. Lack of cohesive team strategy can lead to workload pile-ups. Once one image is past due, then blogging falls behind and social media has to scramble to push out new updates.
All of this means that some poor account manager is left high and dry.
A content calendar helps the entire team to: