Let's talk about punctuation within quotation marks. This is one of my biggest pet peeves and where I go against my bible (The Chicago Manual of Style). Here, we follow the spirit of the law if not the letter of it.
Read moreSimple Copy Sells
Keep your copy simple.
People don't want to read excerpts from To the Lighthouse or Pride and Prejudice in their daily lives. I do, but I love words. That's why I write copy. Most of your audience does not like words. How often have you picked up a product (like a razor, for example) and attempted to understand what the box is actually saying?
Read more3 Reasons Why The Chicago Manual of Style Should Be Every Content Marketer's Bible
Consistent standards and clear communication in your brand's copywriting are very important. Potential customers don't like to shop in sloppy stores, and they won't like to buy from online brands that use varying standards of grammar. Essentially, your marketing department won't look like it has any clue what it's doing. By adhering to a single grammatical style, your marketing will look infinitely more professional.
Read more